Striking a Chord with Success: The Steve Vai Theory Merging Skill & Creativity in Perfect Harmony
Master the Basics, and Innovate Like a Rockstar!
Jamie Cunningham
Cracking the Code: How the Pareto Principle Can Sniff Out Your Ideal Customer
We all know that understanding your target audience is super important, but identifying your ‘ideal’ customer can also bring fantastic rewards. Let me introduce you to The Pareto Principle, a.k.a. the 80-20 rule. This potent tool helps to pinpoint your top customers and directly focus your marketing efforts towards them. Why would you need to do … Read more
Creating a Thriving Work Environment: Lessons from Nature
As a small business owner, you know that your employees are the lifeblood of your company, so it makes sense that without a dedicated and motivated team, your business can’t thrive. Ultimately you need to attract and retain the best team possible. But how do you do that? (I imagine you’re currently screaming this at … Read more
The Key to Profitability is Your Break-Even Point. Here’s How to Use it
How to Maximise Business Profitability I’m going to take a stab in the dark and guess that you’d like to make more money in your business. Assuming I’m right, I’m going to share with you the starting point on that journey that I’d estimate 80% of small business owners don’t understand. And that is their … Read more
4 Surefire Steps to Sales Success
Sales success is pretty important when running a business. In the video below, I share the four key things that are critical for making sales. (Stay tuned for #4 where we dive into the ‘secret sauce’.) The steps are not complicated, in fact they are quite simple. That doesn’t mean that they’re easy, but by … Read more
How to Balance Goals With Your Mental Health
Listen to Jamie’s Business Owner Mental Health Advice on Triple M Radio! Say, What? It’s like this—you’ve got goals you want to hit, but you’re in this crazy uncertainty of COVID, which can make it really hard to be sure about the plan you’d like to put in place. Goal attainment in a stable economy … Read more
7 Marketing Books That Will Boost Results in Uncertain Times
We are living in uncertain times. For many business owners it will be hard to focus on the future beyond next week, let alone any grand plans for the future. For many the future is just survival, and that is okay, but survival doesn’t mean sitting still and letting all the forces around us dictate … Read more
Crisis Management For Your Business – Video & Checklist
Maintaining Your Business through COVID-19 With the whole world wrapped in uncertainty, it can be hard to know exactly how to respond and to what degree. Coronavirus has shown us just how unprepared we us for this kind of pandemic. Although the outcomes and duration of the situation are unknown, there are some ‘basics’ you … Read more
Australian Government response to assist businesses in dealing with the Coronavirus
News and updates 22 April 2020 Added: When can you direct an employee to take leave? Updates(taken directly from FairWork Omudsman) 9 April 2020 Added: JobKeeper changes to the Fair Work Act 8 April 2020 Added: Unpaid pandemic leave in awards 7 April 2020 Updated: Government information about coronavirus 6 April 2020 Updated: When can … Read more
How One-on-One Meetings Can Save Your Business
One-on-one meetings can literally save your business. My wife, Erin, is a successful physiotherapist. Before she ran her own practice, she, of course, worked for someone else—and she worked extremely hard. She had the highest billing, highest client retention rate and was always fully booked. In short terms, she was a model employee—valuable to the … Read more