Cracking the Code: How the Pareto Principle Can Sniff Out Your Ideal Customer

Image is of a computer tablet with lots of words being displayed. The largest of them read, Pareto 80/20 Principle

We all know that understanding your target audience is super important, but identifying your ‘ideal’ customer can also bring fantastic rewards. Let me introduce you to The Pareto Principle, a.k.a. the 80-20 rule. This potent tool helps to pinpoint your top customers and directly focus your marketing efforts towards them. Why would you need to do … Read more

Creating a Thriving Work Environment: Lessons from Nature

Image of green plants in a garden. Creating a Thriving Work Environment: Lessons from Nature. Learn how to attract and retain top talent by cultivating a workplace culture that prioritizes growth, well-being, and belonging.

As a small business owner, you know that your employees are the lifeblood of your company, so it makes sense that without a dedicated and motivated team, your business can’t thrive. Ultimately you need to attract and retain the best team possible. But how do you do that? (I imagine you’re currently screaming this at … Read more

The Key to Profitability is Your Break-Even Point. Here’s How to Use it

break even piggy bank

How to Maximise Business Profitability I’m going to take a stab in the dark and guess that you’d like to make more money in your business. Assuming I’m right, I’m going to share with you the starting point on that journey that I’d estimate 80% of small business owners don’t understand. And that is their … Read more

How to Balance Goals With Your Mental Health

Listen to Jamie’s Business Owner Mental Health Advice on Triple M Radio! Say, What? It’s like this—you’ve got goals you want to hit, but you’re in this crazy uncertainty of COVID, which can make it really hard to be sure about the plan you’d like to put in place. Goal attainment in a stable economy … Read more

7 Marketing Books That Will Boost Results in Uncertain Times

MARKETING BOOKS

We are living in uncertain times. For many business owners it will be hard to focus on the future beyond next week, let alone any grand plans for the future. For many the future is just survival, and that is okay, but survival doesn’t mean sitting still and letting all the forces around us dictate … Read more

Crisis Management For Your Business – Video & Checklist

Crisis Management For Your Business

Maintaining Your Business through COVID-19 With the whole world wrapped in uncertainty, it can be hard to know exactly how to respond and to what degree. Coronavirus has shown us just how unprepared we us for this kind of pandemic. Although the outcomes and duration of the situation are unknown, there are some ‘basics’ you … Read more

Australian Government response to assist businesses in dealing with the Coronavirus

australia coronavirus response

News and updates  22 April 2020 Added: When can you direct an employee to take leave? Updates(taken directly from FairWork Omudsman) 9 April 2020 Added: JobKeeper changes to the Fair Work Act 8 April 2020 Added: Unpaid pandemic leave in awards 7 April 2020 Updated: Government information about coronavirus 6 April 2020 Updated: When can … Read more

How One-on-One Meetings Can Save Your Business

one-on-one meetings

One-on-one meetings can literally save your business. My wife, Erin, is a successful physiotherapist. Before she ran her own practice, she, of course, worked for someone else—and she worked extremely hard. She had the highest billing, highest client retention rate and was always fully booked. In short terms, she was a model employee—valuable to the … Read more