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Jamie Cunningham

Unlocking Employee Potential Using the Keys You Already Have

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Unlocking employee potential is easier than you might think. When we run team alignment days to help clients with their business strategy, we coach the team through some principles that form the foundation for great teamwork. One particular exercise we run is a survival scenario, which has a byproduct of unlocking employee potential you may … Read more

How to Shift Your Beliefs Around Sales … and Shift Sales Results.

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When it comes to the word ‘sales’ everyone’s got their thoughts around it. Most commonly the initial thought reflex when someone here’s the word is a negative one. Most people have had that experience with the pushy sales person whether it was the classic used car scenario, or the door to door energy broker or … Read more

Business Lessons From the Bike Trail #3

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Sometimes, even in leisure – things don’t always go as planned. In our third installment of Business Lessons from the Bike Trail we talk about some quick and easy ways to ensure you are preparing for a successful day – no matter what comes your way.

How To Make Pressure Work For You

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There is a balance point where pressure changes from positive to negative and there is also a point where pressure becomes ineffective. Knowing what these points are for you and your sales team in critical in achieving sustained levels of high performance.  

How creating a strong niche can compound your sales results

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Podcast interview with Phil Evenden


This interview is a cracker. If you’ve ever heard that you should target a niche market but you are too scared to say no to the ‘massive’ market out there – this interview is for you.
Phil’s journey starts with his role as a typical generalist-style financial advisor. From there he decides to turn his back on the finance side of the business and focus solely on insurance. That decision alone means he is cutting off 80% of his existing revenue with no guarantees his new direction is going to pay off.
And so the emotional journey begins. Phil walks us through what led him to make this decision, the transition process and what the payoffs have been.
Spoiler alert … his decision pays off in a big way. And that is the message from this interview. If you are in need of gaining some power in your marketing, Phil story highlights some important principles is developing a clear and powerful niche.
Interview notes:
Phil on Twitter – @pevenden
Phil company – Integrity Wealth Management

Business Lessons From Mountain Biking #2 – What is your Sales speed?

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The speed at which you approach situations matters. The speed at which you manage others matters. In this short video, Business Coach Jamie Cunningham shares some mountain biking analogies and shows how your sales speed can affect your outcomes.  

How To Bring Your The Purpose Of Your Business Alive

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To download this interview right click HERE and select ‘save link as’.
Have you ever uttered the words or had the thought “I wish I could find good people” or “why don’t my people care as much as me”?
These can be symptoms of a lack of connection with the purpose of your business …. What???
Yes it can be a little intangible and is on the ‘fluffy’ side of business, but the truth is, as humans we crave connection. Yes even you. And if your team doesn’t feel a connection to the work they are doing, their sense of care will be greatly diminished.
In this interview, Candace Wagner shares how she has brought her business purpose alive in a multitude of ways. Enjoy!