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The Business Nutrition Archive

3 Ways to Overcome Sales Objections That Will Improve Your Sales

Right up there with rejection, the ability to overcome sales objections is perhaps one of the biggest sources of fear and frustration for salespeople. And the truth is, it should be the exact opposite. You see, objections can be your biggest buying signal. When you understand the beauty, and the impetus, behind them, you can

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How to Have Time For Everything

The Time Problem If you ever find yourself saying there aren’t enough hours in the day then this video is exclusively to help you have enough time for everything. In it, you’ll find out how using the key mindset principles you’ll become a business owner who is control of their time and has balance in

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To Achieve Your Goals, Let Go of Them

Sometimes, the harder we try to make something happen, the less chance we have of making it happen. The old way of goal attainment Popular advice says that, to achieve your goals, you should write them down, get crystal clear on what you need to do to achieve them, make sure there is a realistic

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Double Your Sales in 3 Steps

We live in a world of ‘hacks and shortcuts’ and if there is one truth I know about them, it’s that they rarely work. While ‘hacks’ might generally be used as a cool marketing term, it’s implication is that one can get around having to do the ‘work’. WRONG. The ‘work’ always produces results. A

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4 Steps for Dealing With Difficult People

Do you have situations or people in your life that just make you shake your head, (or even make your blood boil)? It can be so frustrating dealing with people who just seem to want to be difficult. It’s like they are getting some perverse pleasure from stirring your emotions, and a lot of the

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The 5 Things (not so secretly) Sabotaging Your Success

Most of the time, when you react to a situation, it happens by default. And that reaction will mostly depend on what you’ve practised the most. (i.e. what you’ve done and seen others do.) In other words, your programming.This may be a good or bad thing with regard to success, or whatever you are trying

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The Hard Truth Every Business Owner Needs to Hear

The most direct and lasting path to changing your business is changing you. It’s not the easiest path – in fact, it can be quite the opposite – but it is one of the best, and for good reason. So what does that mean for you? The Hard Truth The simple hard truth is that

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Ways to Create the Life You Want (that are backed by science!)

It’s a little cliche and, at times, a bit hard to buy into, yet I still firmly believe that we (you, me and everyone else) can create whatever kind of life we want to have. And obviously that includes your business. Although we all have different starting points in life, we all live in the

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Using Trello to Create Checklists You'l Actually Use

Systems, while not the answer to everything, can certainly be one of those things that brings a great sense of control to your business. The trick is creating them in such a way that: 1. They work, 2. People use them, 3. You can keep them updated and relevant. And doing those three is not

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How to Create a Marketing Plan That Works (Part 3)

Caution! – If you haven’t watched Part 1 and Part 2 of this video series, be sure to do that now, before jumping into this one. When it comes to creating a marketing plan that works, one of the major causes of floundering teams is a lack of cohesiveness in their planning for execution.I’m not

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How to Create a Marketing Plan That Works (Part 2)

Caution! – If you haven’t watched the first video in this series, be sure to do that now, before jumping into this one. Not doing so could cost you thousands in wasted marketing dollars (not to mention wasted time). OK, Now that you are armed with the thinking and knowledge to ensure your marketing is

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How to Create a Marketing Plan That Works (Part 1)

The marketing blueprint is really about getting inside your customer’s mind to understand how they think. When you can understand how someone thinks, you can speak to them in a way that is going to make a connection. That’s what marketing is all about.Too often companies make the mistake of marketing in a way that

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The Truth About Accountability

A culture of accountability has many advantages. Among them are: an increase in team performance (obviously)  high morale (because people are growing and getting shit done) lower stress for you the leader (because you’re dealing with things proactively) ; and business results (when a team is thriving and executing, result have to happen – it

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3 Critical Elements for Recruiting Great People

< To give yourself the best chance of attracting and recruiting great people, you need to have 3 critical elements in place. The good news is this stuff is not rocket science or necessarily hard to do. Sure it will take a bit of time, but that will be well worth it considering the results

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Emotion Can be a Business Asset

Time to Watch: 4:34 It’s important to know what your goal is and how you’re going to execute it, but sometimes one of the missing ingredients is having the emotional leverage or clarity around why you’re going for something and the drive to see it through. This clarity of emotion is a business strength your

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How to Create a Profit Model

Time to Watch: 5:56 well-spent minutes Do you have a current profit model? Have you ever wondered about which changes in your business will make the biggest impact on your bottom line? Is so, you’re not alone – and this is the right place to be to find out the answer. This video tells you,

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How to Avoid Being "That Boss"

Time to Watch: 3:16 Whether you call yourself a Boss, Leader, or Owner, there’s a very fine line between setting the pace and driving the pace. Knowing the difference is critical to the health of your team. It’s easy to fall into the trap of “Boss think” on this one, and it can be detrimental

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An Important Lesson in Self-Reflection

In helping others to create the best businesses possible, one key ingredient for high levels of success (as I preach to my clients), is radical responsibility. The following is a story about how I recently failed to do just that. What does radical responsibility mean? It means accepting that you have 100% control of your

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8 Critical Questions to Ask Your Business-Self Before 2018

For all you ‘A type’ business owners out there, how many of you (like me, many times) find yourselves always charging from goal to goal in the pursuit of evermore? You know where this is leading right? The power of taking some time out to ask critical questions and reflect on what ‘has been’ is

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Why Negativity Makes You a Better Decision Maker

When making important decisions, we are often told, it’s critical to have a positive mindset. And it’s common for optimists everywhere to shut out the negativity of those around us in favour of the rose-coloured outlook. However, there is incredible power in harnessing that negative vibe from others and using it an alternative outlook that

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Building a Profit-First Budget

Budgeting is not something most business owners would list as one of their most exciting tasks – and that’s ok, but it is necessary, and there is a way to build a budget that makes profit non-negotiable. Here’s how you can create a budget which helps you think differently about how you manage the expense

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