How to Create a Marketing Plan That Works (Part 3)

Caution! – If you haven’t watched Part 1 and Part 2 of this video series, be sure to do that now, before jumping into this one. When it comes to creating a marketing plan that works, one of the major causes of floundering teams is a lack of cohesiveness in their planning for execution. I’m … Read moreHow to Create a Marketing Plan That Works (Part 3)

How to Create a Marketing Plan That Works (Part 2)

Caution! – If you haven’t watched the first video in this series, be sure to do that now, before jumping into this one. Not doing so could cost you thousands in wasted marketing dollars (not to mention wasted time).  OK, Now that you are armed with the thinking and knowledge to ensure your marketing … Read moreHow to Create a Marketing Plan That Works (Part 2)

How to Create a Marketing Plan That Works (Part 1)

The marketing blueprint is really about getting inside your customer’s mind to understand how they think. When you can understand how someone thinks, you can speak to them in a way that is going to make a connection. That’s what marketing is all about.
Too often companies make the mistake of marketing in a way that resonates with their own thinking—not the customer’s.
When we do that, we are essentially pushing information out and forcing it upon people. It’s more of a ‘list to me, listen to me’ approach.
To give you another way of thinking about it: It’s like having a conversation with someone who is engaged with what you are saying, versus one who is too busy thinking about what they’ll say next and miss everything you’re saying.
In these two scenarios, there is a difference in the point of focus. The goal of the Marketing Blueprint is to be a listener before you become a speaker.
Does this take some effort? You bet. Is it worth it? You bet.
Not only does answering the Marketing Blueprint questions help you to connect with your customer, but it also helps you get really clear on who your customer actually is (believe me, it’s not as many people as you think). It helps you to be clear on why they will buy from you and on the true value you bring.
Answering these questions not only makes marketing easier, but they will guide your overall business strategy as well. It’s powerful stuff.
Do yourself and your business a favour, watch the video then set aside half a day with your key people to discuss the questions posed. The half-day you invest will save you a lot more than that down the track.

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Simple and Effective Marketing

effective marketing

Effective Marketing of your business can be an extremely simple endeavour if you allow it to be. You already have all you need to get out there and make it happen. The best way to approach your business marketing is to think about the problems your potential ideal customers face and provide educational content around … Read moreSimple and Effective Marketing

How to Create Marketing Momentum That Has Payback

Creating marketing success isn’t an all or nothing prospect. It’s about creating the right rhythm by doing the right things at the right time and having a broader outlook on what your end game is. In this video we show you the no fail tool that helps our clients get ahead in their marketing game.

How creating a strong niche can compound your sales results


This interview is a cracker. If you’ve ever heard that you should target a niche market but you are too scared to say no to the ‘massive’ market out there – this interview is for you.
Phil’s journey starts with his role as a typical generalist-style financial advisor. From there he decides to turn his back on the finance side of the business and focus solely on insurance. That decision alone means he is cutting off 80% of his existing revenue with no guarantees his new direction is going to pay off.
And so the emotional journey begins. Phil walks us through what led him to make this decision, the transition process and what the payoffs have been.
Spoiler alert … his decision pays off in a big way. And that is the message from this interview. If you are in need of gaining some power in your marketing, Phil story highlights some important principles is developing a clear and powerful niche.
Interview notes:
Phil on Twitter – @pevenden
Phil company – Integrity Wealth Management

Tips on differentiation … how to make your business stand out to your ideal customers!


If you’ve read or studied marketing in any way, shape or form, odds are you’ve learned or been told that it is vital that your company has a point of difference. Otherwise you are left to compete on price … and that’s a tough way to be profitable.
I’m going to reinforce that same concept. I believe, before you spend any money or time on marketing, there are two things you need to know:

  1. Who is your ideal customer?
  2. Why are they going to choose you over the competition? i.e. what makes you different and better?

In order to gain some real world teachings, I reached out to lead generation and marketing guru Cheryl Cappellano from Idea Factor. Cheryl has 28 years of experience in opening doors and getting people’s attention. She’s done it amazingly for her own business and she does it consistently for her clients.
In this interview, Cheryl shares her story and her best tips that you can take and adapt to your own business. She shares examples and how to’s on how to stand out from the crowd. Thank you Cheryl.
 

Why you shouldn't be using Social Media

I was driving along listening to a podcast on marketing and I got so inspired by my thoughts (which were a little contrarian to what I was listening to) that I needed to record them on the spot.
It amazes me how much driving stirs my creativity. I know if ever I need to work on a problem or develop an idea, I go for a drive.
Anyway I digress. If you ever struggle with keeping up with all the new marketing technologies that come around as the hot thing to do … this video is for you. Enjoy and leave me your thoughts below.