This interview is a cracker. If you’ve ever heard that you should target a niche market but you are too scared to say no to the ‘massive’ market out there – this interview is for you.
Phil’s journey starts with his role as a typical generalist-style financial advisor. From there he decides to turn his back on the finance side of the business and focus solely on insurance. That decision alone means he is cutting off 80% of his existing revenue with no guarantees his new direction is going to pay off.
And so the emotional journey begins. Phil walks us through what led him to make this decision, the transition process and what the payoffs have been.
Spoiler alert … his decision pays off in a big way. And that is the message from this interview. If you are in need of gaining some power in your marketing, Phil story highlights some important principles is developing a clear and powerful niche.
Phil on Twitter – @pevenden
Phil company – Integrity Wealth Management
To download this interview right click HERE and select ‘save link as’.
Have you ever uttered the words or had the thought “I wish I could find good people” or “why don’t my people care as much as me”?
These can be symptoms of a lack of connection with the purpose of your business …. What???
Yes it can be a little intangible and is on the ‘fluffy’ side of business, but the truth is, as humans we crave connection. Yes even you. And if your team doesn’t feel a connection to the work they are doing, their sense of care will be greatly diminished.
In this interview, Candace Wagner shares how she has brought her business purpose alive in a multitude of ways. Enjoy!
Truthfully, this is just one reality .. but a good one at that 🙂
Norm Jefferies of Computer Merchants has been running his company for over 20 yrs and I think it’s fair to say, he’s doing a damn fine job at it.
Norm and his team adopted the philosophy of Open Book Management (OBM) at an early stage and it has become a key part of their culture.
In this interview, Norm shares how they implemented OBM and what the benefits and challenges have been of sharing the numbers within the team. We dive into the specific of day-to-day tactics, how OBM affects performance and how they make it a living and effective tool to align the team.
If you are thinking of implementing Open Book Management or are on the other side and think it’s crazy, either way you’ll get some direct benefit of learning from Norm’s experience.
Links from the interview:
Computer Merchants website – http://www.computermerchants.com.au/
Norm on LinkedIn – https://www.linkedin.com/in/normjefferies
The Great Game of Business – http://greatgame.com/
Ownership thinking – http://www.ownershipthinking.com/
This post is an interview with veteran Business Broker Rob Mitchell from Sunbelt Business Brokers. Rob shares with us a solid frame work for maximizing the value of your company and then outlines the process and players involved in getting it sold.
In the field of exiting companies there can be a lot of information. Rob has a straight forward way of explaining the concepts.
If you’d rather download this and listen on your phone, see the link at the bottom of this post.
Or if you’d like some additional links and resources on this topic, email us to get a copy of the March 2015 Business Nutrition.
Rob also shares with us some free downloads “Insider Tips on Selling a Business” and “Insider Tips on Buying a Business“. Just click on the link to download a copy.
I hope you enjoy the material and bring many more dollars to your back pocket 🙂