Striking a Chord with Success: The Steve Vai Theory Merging Skill & Creativity in Perfect Harmony
Master the Basics, and Innovate Like a Rockstar!
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Cracking the Code: How the Pareto Principle Can Sniff Out Your Ideal Customer
We all know that understanding your target audience is super important, but identifying your ‘ideal’ customer can also bring fantastic rewards. Let me introduce you to The Pareto Principle, a.k.a. the 80-20 rule. This potent tool helps to pinpoint your top customers and directly focus your marketing efforts towards them. Why would you need to do … Read more
4 Surefire Steps to Sales Success
Sales success is pretty important when running a business. In the video below, I share the four key things that are critical for making sales. (Stay tuned for #4 where we dive into the ‘secret sauce’.) The steps are not complicated, in fact they are quite simple. That doesn’t mean that they’re easy, but by … Read more
How One-on-One Meetings Can Save Your Business
One-on-one meetings can literally save your business. My wife, Erin, is a successful physiotherapist. Before she ran her own practice, she, of course, worked for someone else—and she worked extremely hard. She had the highest billing, highest client retention rate and was always fully booked. In short terms, she was a model employee—valuable to the … Read more
7 Ways to Have a Good Day, Backed by Science
Why are mornings a barrier to having a good day? No one wakes up with the intent to have a bad day. Life happens, and it might end up that way, but I don’t believe anyone sets out to purposely make that happen. I do believe, however, that there are legions of people who wake … Read more
3 Business Technology Mistakes to Avoid
The Shift in Business Technology Business technology is still, and arguably, will always be in a state of change. If you find yourself with customer and prospect information all over the place; as in some contacts in your phone, some on spreadsheets, some in your email system, some in your accounting system etc … you … Read more
This Question Will Revolutionize How You Spend Your Time at Work [Updated]
To be successful in your business you need to spend your time working ON it, not just IN it… Business owners are spending considerably more time than they want to just to keep the wheels turning. In fact a recent study shows entrepreneurs spend just a hare over 30% of their time working ON their … Read more
If This Is How You Handle Employee Performance, You’re Doing it Wrong
The Employee Performance Problem Ask any well-meaning manager what an employee performance appraisal should accomplish, and you’ll usually hear answers along the lines of: “to categorize the organization, improve employee performance and boost motivation.” While these are all critical aims for an organization if the answer to how they currently accomplish this is through an … Read more
3 Immediate Strategies to Boost Profits
If you are not profitable, your business has a death date. At the very least it is a long trudging journey of survival as you go day to day hoping to have enough money in the bank to pay your bills. That is no way to live, and I’m sure it’s not why you started … Read more
4 Tips For Hiring Great People
Business Owners often say: It’s so hard to find good people… Good People say: “It’s so hard to find good jobs”. So, where’s the disconnect coming from? Just like your ideal customers are looking for companies that can help them solve their problems, your ideal job candidates are looking for the same thing. Only their … Read more