Mountain-biking for the sole thrill of coasting down big hills with no effort doesn’t give you the technical skills or fitness you need to succeed in the long-run. It’s the same for business – watch to learn how to ensure your successes are long-lasting and not the short-lived, flash-in-the-pan variety all too common in business today.
We live in a world of ‘hacks and shortcuts’ and if there is one truth I know about them, it’s that they rarely work. While ‘hacks’ might generally be used as a cool marketing term, it’s implication is that one can get around having to do the ‘work’. WRONG. The ‘work’ always produces results. A