There is a balance point where pressure changes from positive to negative and there is also a point where pressure becomes ineffective.
Knowing what these points are for you and your sales team in critical in achieving sustained levels of high performance.
We live in a world of ‘hacks and shortcuts’ and if there is one truth I know about them, it’s that they rarely work. While ‘hacks’ might generally be used as a cool marketing term, it’s implication is that one can get around having to do the ‘work’. WRONG. The ‘work’ always produces results. A