How to Create a Marketing Plan That Works (Part 2)

Caution! – If you haven’t watched the first video in this series, be sure to do that now, before jumping into this one. Not doing so could cost you thousands in wasted marketing dollars (not to mention wasted time).

OK, Now that you are armed with the thinking and knowledge to ensure your marketing is on point with the right message and right target (gained from video #1), we are ready to dive into marketing vehicle** selection.
Our key tool to choose the right marketing vehicles is the Marketing Vehicle Checklist (fill out the form below to download).
This tool is essentially a catch-all for the various marketing vehicles that are available to you. It is not an exhaustive list, but covers most of what you’ll need for now. As you watch the video, you’ll see how it helps you to get clear on how to prioritise your marketing.
Move through the checklist marking off things as applicable, and once you’ve established a short list of vehicles, you’re ready to roll.
The next step from here will be to compile your priorities in a way that you can stay focused on them, and that’s the topic of the 3rd and last video in this series!
Cheers,
Jamie
** We use the term ‘marketing vehicle’ to describe a particular way to market, or a marketing channel if you like. Some other common terminology for this is ‘marketing strategies’ but we intentionally avoid using the word ‘strategy’ here because we believe strategy is a very separate thing. A we call strategy, your Marketing Blueprint (see Video #1 for more about Strategy and your Marketing Blueprint)

Download the MarketingVehicle Checklist

Sign up to download your copy of the Marketing Vehicle Checklist!

Thanks! Check your email for a confirmation link! Be sure to check back and let us know how it's working for you!

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email

More to explore

How to Overcome Sales Objections

3 Ways to Overcome Sales Objections That Will Improve Your Sales

Right up there with rejection, the ability to overcome sales objections is perhaps one of the biggest sources of fear and frustration for salespeople. And the truth is, it should be the exact opposite. You see, objections can be your biggest buying signal. When you understand the beauty, and the impetus, behind them, you can

Illustration depicting the concept of leveraging how you spend your time

This Question Will Revolutionize How You Spend Your Time at Work [Updated]

To be successful in your business you need to spend your time working ON it, not just IN it… Business owners are spending considerably more time than they want to just to keep the wheels turning. In fact a recent study shows entrepreneurs spend just a hare over 30% of their time working ON their

Image of Jamie Speaking on How to Have Time For Everything

How to Have Time For Everything

The Time Problem If you ever find yourself saying there aren’t enough hours in the day then this video is exclusively to help you have enough time for everything. In it, you’ll find out how using the key mindset principles you’ll become a business owner who is control of their time and has balance in