When it comes to creating a marketing plan that works, one of the major causes of floundering teams is a lack of cohesiveness in their planning for execution.
I’m not talking about planning in the form of strategy or marketing channel/vehicle selection, I’m talking about a good old one-page plan that says who’s going to do what by when.
We call this your Marketing Activity Calendar (fill out the form below to download)
It’s a simple document that pulls it all together and enables you and your team (including outsource partners) to stay focused and accountable to consistent marketing.
In this video I run you through what a Marketing Activity Calendar is, and of course you can download a free template below.
If you’ve got questions or comments, please leave them below and we’ll do our best to help you out.
Enjoy and good luck!
We live in a world of ‘hacks and shortcuts’ and if there is one truth I know about them, it’s that they rarely work. While ‘hacks’ might generally be used as a cool marketing term, it’s implication is that one can get around having to do the ‘work’. WRONG. The ‘work’ always produces results. A